What is UI and UX Design: Importance, Difference, and Benefits

What is UI and UX Design

Today, customers are coming to the table with exceptional expectations aiming for instant conversions from their app or website.

However, to make this happen, it is important to focus on the crucial segment of your digital product.

Is your website or app responsive, seamless, personalized, or fast?

Have you invested in the look and feel of your app or website?

User experience and interface are leading elements for Web design trends and have become an integral part of website and app designing.

Today, with the demand for online business increasing, people are investing heavily in research and design to deliver a unique and delightful experience to users. You can hire Info Stans for UI/UX design services and start improving your targeted demographics now!

Investing in UI UX design and development is not an expense but a fruitful investment that will help you reap the heap with its unparalleled and unrivaled experience.

 What is UX design?

UX (User experience) is the process of creating products that provide different, unique, and meaningful experiences to users. UX designing is all about understanding the overall journey of users and developing it into a product. It includes designing, branding, functions, and usability of the product.

UX designing is majorly concerned with the user-friendliness of the product from start to end. It focuses on creating the product after addressing the pain points and needs of users.

What is the role of UX Designers?

A UX Designer must be sound enough the researching, develop information architecture and wireframing, and prototyping products. His main role is to create a product or develop a service and make it accessible and easy to use. UX designer is majorly in charge of-

  • Understanding the preferences, choices, and tastes of your target audience
  • Conducting interviews with customers to learn from their experience
  • Analyzing the information collected
  • Defining the user flows and conducting user testing
  • Presenting design solutions to your client or company

Let’s take a look at the typical tasks of a UX designer.

Research and strategy

  • Research: In the beginning stages of product development, a UX designer is responsible for research and creating strategic plans. He has to ensure that all the respective stakeholders are working in alignment with the organizational goals.
  • Conceptualization: At the User research stage, the UX designer has to conceptualize the ‘visualized idea’ with a problem-solving approach based on research.
  • Information architecture: Here, the UX designer will give labels and prepare a hierarchy for the content of your product.
  • Cart -> Checkout -> Payment
  • Clothing -> Find Clothing -> Shirts for men.

Wireframing and prototyping

  • User Flow: The UX designer will speak to users to understand their needs and prepare user flows accordingly.
  • Wireframing: He will focus on creating the skeleton or sketch of the interface to understand design at a functional level.
  • Testing: UX designer will test the wireframe early in the design stage and develop a prototype based on that for validating assumptions and ideas.
  • Analysis: He works closely with the research team and product managers for evaluating the test tests and incorporating these suggestions into further processes.

What Are the Elements Of UX Design?

Here are some of the key elements from abstract to concrete for UX Designing-


Strategy formulation is the first stage in your design process. It begins with identifying and evaluating the pain points and business goals before product development.


Here the team defines functional requirements (which features to incorporate) and content requirements (what content to add).


It involves developing a conceptual structure and converting your research into deliverables for allowing seamless interaction with the product.


Skeleton refers to the location of product elements and developing connections between the functions through mockups and wireframes.


Here you visualize the product from the user’s point of view by selecting the images, color and typography, brand identity, sequences, and more.

What is UI design?

UI design is more concerned with developing interfaces by focusing more on the look and feel of the product. It stresses upon selection of images, typography, visual designs, and others that make your product usable.

UI design contributes significantly towards converting the wireframes into a polished and smooth surfing UI. It enhances the usability of a product, maintaining an emotional balance between product and end user.

These interfaces need not be functional but visually appealing and attractive. UI designers work on improving the touch points that let users interact with a product. For instance, UI designing includes – pulling down to refresh, entering the text, sliding to delete, and more.

What is the role of a UI designer?

A UI designer takes the wireframes and adds visual design to the product to make it aesthetically appealing. He is responsible for optimizing the design for different screen sizes.

Let’s take a closer look at the typical tasks of a UI designer:-

The look and feel of the product

Design research

Research provides important information related to competitors and users and shares insight pertaining to designing fads. This helps you in creating interfaces for your user expectation.

Visual design

UI designers look after the visual designs that include buttons and icons, font color and font size, consistency in designs, and more that are important for product designing.

Branding & graphic development

UI contributes crucially to improving the brand positioning of the entire product. He is responsible for maintaining the right balance between consistency and usability in product design. UI designers work closely with graphic designers.

Design systems

UI designers create style guides, and pattern libraries and choose designing components to detail out every aspect of your product.

What Are The Elements Of UI Design?

Input Controls

While designing your interface, you have to be predictable while selecting the interface elements. Here input control will help you fill in details like-

  • Text fields
  • Toggles
  • Drop-down lists
  • Radio buttons
  • Checkboxes
  • Data fields

Navigational Components

Navigational components offer convenience to customers to move around your products and website significantly. These components improve the speed of the page and upscale your user experience. It includes –

  • CTAs, Menu, Tab Bars, and Buttons
  • Pagination and sliders
  • Search Field
  • Bread crumb
  • Sliders and Icons
  • Image Carousel

Informational Components

As the name suggests, Informational components contribute significantly to sharing information with customers by segmenting into small parts, and organizing and labeling them. It includes-:

  • Notifications
  • Message Boxes
  • Tool Tips
  • Progress Bars


Containers make it easier for you to show different subjects or functions on the screen by using dialogs, headers, tabs, callouts, disclosures, and more. It improves your communication and relationships between different content.

The UX UI Design Cost

The UI & UX design cost varies as per the size of the company and its requirements. So, if you are looking for the best-in-class developers for website UX UI design, it could be a costly process. You can choose contractor developers who work on projects as required.

Don’t make the final decision now. Instead, collect quotes from two or three companies that offer UI/UX design services professionally. You can select the engagement model – hourly basis, contracted basis, or project basis.

However, if you hire developers who are well-versed in UI/UX design & development, then the rates would be accordingly high. For an instance, UX designers charge around $9+ USD per hour.

Moreover, the rates vary as per the technologies selected, features and functions, additional elements, customization demanded, and more.  You can have a look at the below-mentioned estimated figures -:

Sr. No. Country Cost Per Hour
1 USA Starts from $150
2 UK Starts from $120
3 Europe Starts from $100
4 Australia Starts from $90
5 India Starts from $20

UI/UX Design & Development: Table Comparison

Basics UX (User experience) UI (User Interface)
Focus Focus on research, analysis, and understanding of user needs Focus on visuals and interactive design.
Dependency Concerned with the broad outlines and the form and function of the product Concerned with a tangible articulation of design elements.
Approach UX is more of a science and logic and comes with a problem-solving approach. UI is more of an art form and comes with an intellectual approach.
Skillset It demands skillsets like – prototyping, wireframing, and tracking the analytics on and performance of the product. It demands skillsets like- branding and graphic designing, storyline, design trends, and customer analysis.

Benefits of UI/UX Design for Businesses

UI/UX design services are impeccable for every industry vertical – startups, enterprises or multi-scale corporations, and more. It not only attracts customers but also creates a unique positioning of your brands in the minds of visitors.

Let’s discuss the benefits of good UI UX design in detail -:

1. Retain Users for a Long Time

UI UX designing in Custom web development boosts repetitive sales due to a clear interface and significant layout. A good UI UX attracts loyal customers and builds high-end brand loyalty at par.

2. Attracts New Customers to the Platform

A good UI UX attracts new customers on the platform, piques their interest, and ensures fruitful conversions. It reduces the bounce rate and increases the dwell time per customer.

3. Increases Productivity

A streamlined website or mobile application with an intuitive, seamless, and interactive designing clear confusion and increases productivity at the workplace. UI UX design contributes crucially to improving the workflow of your employee without distractions.

4. Increases Conversion Rates of Your Landing Page

A landing page is the key point of conversion for your business. So, when you design your landing page with the correct elements of UI UX designs, it can increase conversion rates for your business. Because, the more time the customer spends on it, the higher will be chances of their conversion into buyers.

5. Helps in Search Engine Optimization

Do you know, UI UX designing is a great contribution towards the SEO of your business? When you hire professionals and successfully incorporate all the design elements in your website, it can boost your SERP ranking in Google. Importantly, it will optimize your site for better and most effective SEO strategies.

The Final Words

UI/UX design services are the lifeblood of every brand that nurtures, leads, and contributes crucially to building brand credibility at the helm. These services not only focus on customer retention but also stresses improving customer satisfaction.

When you hire professionals for Responsive web design make sure you look after all the designing aspects. Because UI UX design and development boost sales conversion, improve productivity, and help you rank in SERPs.

So invest in UI UX for your mobile app design to save your time and cost on unimportant updates and re-designing.

For more, feel free to call Info Stans now!

We are a trusted UI UX Development Company that improves the first interaction of your product with your customers.  Let’s connect today!

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