Why Responsive Web Design is Important?


Can you recall the shrink version of the desktop website on your mobile phone?

Do you remember when you had to pinch on the screen to zoom in and see everything? That was not at all an optimal experience, right?

Owing to that in 2015, Google released search engine algorithms that contributed significantly toward a ranking signal. The date was aptly named Mobilegeddon. And, it solely justifies the reasons to use responsive web design.

So, a website should be user-friendly and mobile-friendly. If your website is missing out on this feature, you may lose out on sales and leads.

Do you know – 40% of users have gone to a competitor’s website after a poor mobile experience?

Let’s discuss responsive web design in detail -:

What is Responsive Web Design? 

A responsive web design makes a single website that can be adjusted and adapted to any screen size. It changes the layout to deliver an immersive experience on mobile phones, or tablets.

So, no matter whether you are using a smartphone or any small-screen phone, users don’t have to scroll horizontally to access hidden content. In short, it can typically improve the visibility and user experience with user-friendly designs.

Some of the effective design elements of responsive web design are -:

  • No horizontal scrolling
  • Readable text. No need to zoom in and see
  • Ample space for tap targets

The Importance of Responsive Web Design 

Do you know? Google accounts for over 5.7 billion searches conducted on the web daily. The Google-recommended configuration for smartphone-optimized websites is – Responsive web design.

Let’s discuss why is responsive web design important in detail 

1. Enhanced User Experience


User experience is extremely important for any website owner. You want visitors to like your website, and therefore you closely look after easy navigation and clutter-free clean designers for convincing them to come back.

Because when you impress visitors with user interface and user experience, you increase the chances of influencing their purchase intent. Gradually, you can convert your visitors and users and then into loyal customers.

Note that images that take forever to load pictures or images with improper resolution can make your website look unprofessional. This creates a direct impression of your company.

But with responsive design, you can eliminate zoom and scrolling feature and improves the content quicker on your site to leave a positive impact on your visitors. You can always hire a responsive web design company to improve user experience on your website.

2. Impact on Google Ranking


People often use mobile app builders to develop mobile applications for their businesses. Since it doesn’t require much coding and technical knowledge, any novice can use this platform. But, do these platforms make your mobile app responsive?

Responsive design can significantly improve your SEO for your website because Google primarily gives importance to a mobile-friendly website. Compared to other SEO factors, website responsiveness can give you a shooting boost in SERPs.

Google takes into account the responsiveness of your website and is one of the powerful determiners in search engine results. So, if your website is not responsive, it will automatically rank you low in the search engine.

3. Optimized Traffic


According to Statista, mobile devices excluding tablets generated 58.33% of global website traffic. This accounts for more than half of all global Internet traffic. Such figures emphasize the importance of having a responsive website that runs seamlessly on all mobile devices.

So, when you implement an adaptive web design, you will automatically notice a rise in the no of website visitors with an improved dwell time per visitor. The catch is to optimize your website to optimize the traffic on your website.

Hire Info Stans now to leverage the benefit of responsive web design.

4. Simplified SEO Campaigns


Search Engine Optimization is quite convenient to implement and maintain with a responsive website design as you can just have to create and monitor a single campaign.

In the case of a stand-alone mobile website, you will have to build and monitor two different campaigns and invest double efforts into it.

Therefore, investing in responsive website design will save you time with competitor’s research and keyword analysis and you can focus more on improving on ranking.

5. Ease of management


Most businesses, especially small ones, don’t pay attention to updating or refreshing their website. Either they procrastinate or don’t have time to update.

In that case, you must hire a professional responsive web designer who can manage every aspect of your website, update on a timely basis and make changes quickly, as asked and demanded. That’s how you can leverage the benefits of a responsive website.

Moreover, you can easily manage all elements of your marketing with just a single website. No need to link your mobile or desktop site on social media or question whether or not all of your redirect links are working to get the right visitors to the right site.

Thus, fluid web design takes much of the stress out of managing a professional website.

6. Improved Page Speed


Page Speed is the most integral factor that leaves an impact on search engine optimization. The page speed of your website is directly linked to a user’s experience. Yes, it can make or break the impression of your website.

So, make sure that your website is optimized completely from content to image and overall page so users can have an uninterrupted experience without any hiccups. Moreover, this will contribute significantly towards improving your conversions and boosting your sales revenue.

Hire professionals for implementing the best practices for responsive web design that improve the page speed.

7. Lower Bounce Rate


Bounce rate refers to how quickly a visitor leaves your website or closes any particular page. This happens mainly when your website is cluttered and not navigated properly. Moreover, under-quality images and lack of optimization often lead to dissatisfaction among your users.

Therefore, it’s important to adapt responsive designs while designing your website to emphasize on high bounce rate. Because, the higher the bounce rate, the greater will be the chances to rank your business on SERPs.

Tip of the month 

You should consider some of the Latest Web Design Trends ­where animation reveals the products, Parallax zoom scrolling, Typographic layouts, and 90’s navigation so users can stay long on your website.

8. Avoid Duplicate Content


Besides designing, your website ranking is often affected due to the duplicity of content. Yes, Google prioritizes 100% original content and that’s an imperative pillar of a responsive website. So, you should necessarily pay attention to adding crisp, precise, and error-proof content to your website alongside adding value to its UX.

When you build or re-design your website that doesn’t mean you are preventing the duplicity of content. You need to hire a professional copywriter who can empower your content with the right set of keywords and improve the stats of your website.

So, Responsive web design emphasizes the best practices like – developing an individual single, mobile-responsive version of your website. This will prevent URL duplication!

9. Flexibility and Future Scalability


Responsive design gives you the convenient and most accessible way to support the latest devices. For instance, with size changes and screen shapes, you can unlock the flexibility and future scalability of responsive web design.

Yes, now you don’t have to look after re-designing your website for every latest gadget or device in the market. Responsive websites are quite flexible.

It can easily scale up or down and fit all screens of your mobile phones. This means that has been a complete paradigm shift where devices have significantly evolved to have different screen sizes unlike what had been used before. Thus, responsive web designs can easily adapt to new standards and provide you with the best experiences.

10. More Visitors and Sales


As discussed earlier, when you have a mobile-friendly website, you can easily satisfy user experience and this will keep attracting more visitors. Yes, and it gives them more reasons to stick around your website that improves your dwell time per visitor.

Using responsive web design is the most effective strategy that can drive sales to your website if executed properly.

Furthermore, note that the trend of online shopping is growing at a breakneck. Currently, 54% of the worldwide online population uses mobile phones for online shopping. So, just imagine that if your website is not mobile-friendly, then you are missing out majorly on your potential customers.

Hire professional responsive web designers now and deliver hassle-free mobile experiences to your users.

11. Makes your website sharable 


A responsive website can not only fuel your sales but makes your website more sharable. That’s how you can strengthen your targeted demographics through referrals and bring even more potential customers.

This is true that people nowadays spend an average of 145 minutes per day on social media platforms. They keep browsing on their phone and often maintain an active status on social media.

Therefore you should leverage this and update your slow and outdated-looking website from professionals to leverage significant responsive web design ROI.

12. One Fit Approach 


There’s no one-fit approach. If you’ve different websites for different mobile users, then the maintenance cost for that particular website will be quite high. However, with a responsive website, you don’t have to look after additional maintenance.

Moreover, when you have two separate desktop and mobile sites, you must focus on two content strategies, two administrative interfaces, and potentially two design teams who will dedicatedly work on it.

With Responsive design, you can rely on a “one size fits all” approach that optimizes the time for developers, business owners, and consumers. Just imagine how powerful the responsive web design impact could be!

13. Add quality to your website


You can increase engagement and conversions on your website by choosing some of the popular web design practices. 

Some of the Web Design Tips for Perfect Site

  1. Select a typography that is reader-friendly and easy to skim
  2. Choose a branding color scheme and follow it everywhere
  3. Use white space intelligently to break up text and make your website looks neater
  4. Add high resolutions images that are in connect with the content
  5. Ensure easy navigation on your website
  6. Make your CTAs unique, stand out, and actionable
  7. Optimize for mobile

Also read: Most Effective Web Design Tips for Perfect Site

Besides that, make sure that your content is relevant and informative, your website is user-friendly and easy to navigate, and your pages load quickly. By taking these steps, you can reduce the number of visitors who leave your site after only viewing one page, and increase the likelihood that they will stay and explore further.

Popular FAQ

Responsive Web Design is the practice of using the designs and development in accordance with the user’s behavior making it accessible on all screen sizes, platforms, and orientations.
The purpose of responsive web design is to retain the optimal usability and appearance of your website keeping it the same on different mobile platforms.
  • Improve Usability
  • Lower bounce rate
  • Promote more social shares
  • Avoid duplicate content
  • Offers users a fast mobile-friendly experience
  1. Complexity in navigation
  2. Deploying on different devices and screens – Desktop and Mobile
  3. When the scalable images lose the details
  4. Browser Compatibility
  5. Optimization with Page Load Time

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