Why SEO is Important For Your Business


“Why is SEO important for business?”

“How can you make money from an online store?”

“Can I start SEO right now?”

SEO (Search Engine Optimization) is the foundation for every online business.

Yes, we did just say it’s mind-boggling. While many believe that SEO is dead. But Panda (filter out substandard sites and punish thin and poor content) and Penguin update (penalize websites that have keyword stuffing and follow bad link building techniques) have made SEO alive.

The importance of SEO for small business is growing enormously. It is giving them opportunities to outstand their products and services and make them strive even in a world full of competition.

According to HubSpot State of Inbound, 75% of marketers feel their SEO tactics are ‘extremely effective’ or ‘very effective’ at helping them achieve their marketing goals.

So what are you looking for? Get into the game of strategy and flourish your business enormously.

Search Engine Optimization is the strategy of improving your online visibility and rankings from free, organic and natural search result pages.

SEO is a valuable tool to build relationships with new clients, convert prospects, strengthen targeted demographics and help brands position themselves as an authoritative and trustworthy expert in their niche.

The Important of SEO for business

Let’s discuss what is SEO and why is it important in detail –

1. It Boosts Your Credibility

Why do you need SEO for your website?

A website that ranks top on the SERPs is considered as trustworthy by search engines. This will boost the credibility of your website, attract loyal customers and help you reach a wider audience.

As a result, you must hire an SEO specialist who can improve and add quality content to your website. Quality content with interlink pages will retain visitors to your site and boost your impression gradually.

2. It Maximizes PPC Campaigns

Organic marketing and PPC campaigns work extremely well when executed together. Both will make your website appear at the top of the paid search results and boost your visibility significantly. For instance, if you conduct PPC campaigns and your keyword has a low cost per click, your page may start ranking higher.

3. It Can Help You Reach More People

The Benefits of Small Business SEO is profound. With a consistent effort towards organic marketing, you tend to focus on a defined targeted audience. Moreover, in that, SEO will help you to strengthen your buying funnel and grow your audience without any geographical limitations. All you have to do is-

  • Prepare a list of keywords that you want to rank for
  • Refine the list of competitors and identify your toughest competitor and market leader
  • Hire SEO specialists to find ranked keywords that have backlinks

Try this to boost your business – small scale, startup or well established reach more people.

4. It Helps You Rank Better In Local Searches

“SEO Specialists near me”

“Website Development Company near me”

“SEO Agency near me”

Local searches are becoming more common.

Almost 80% of local searches on mobile lead to conversions. These strategies help you in attracting those searches who are looking for your service and ready to buy. How to get started with this?

  • Create Google My Business Account
  • Request for reviews and ratings from your clients
  • Optimize your listing by filling in information – business name and address, and contact details
  • Optimize for voice search and use compelling and conversational content

Get the best local SEO package and boost your business to new reach.

5. It brings organic traffic for brand visibility

Organic search and unpaid marketing play a massive role in most businesses’ website performance. It acts as a critical component in the buyer funnel and helps users in achieving a desired conversion or engagement.

53.3% of all web traffic comes from organic search and 60% of marketers state that their highest quality leads come from SEO-engaged customers.

Also, when it comes to brand visibility and overall market share, Google – The Search Engine holds a major portion of the search market compared to Yandex, Bing, Yahoo and DuckDuckGO.

This doesn’t mean that the latter ones have not contributed to brand visibility. They do. It’s just that Google is holding a major part of the overall search market.

  • Maintain consistent with your posting schedule
  • Use more of voice and visual content
  • Take a note of ORM (online reputation management)

How SEO Works

So, basically what is the purpose of SEO Optimization?

How SEO can grow your business?

SEO has everything to do with quality and quantity. SEO works immensely great when you submit top quality and value additive content on your website or social media handle. The more you put quality content, the higher will be the chance of improving your ranking in SERPs.

SEO works successfully when you combine some of the key elements using a data driven approach-

  • Keyword analysis
  • Backlink building
  • Content creation

These three elements are the pillars of SEO for any digital marketing strategy.

Let’s take a look at how each of these strengthens your SEO for your digital marketing.

1. Keyword Analysis

Keywords are the most powerful tool when it comes to controlling your rankings online. You can use keywords in two forms  – single words or phrases. However, there are certain factors that needs to be considered while selecting the keywords for content like-

  • Keyword Density
  • Keyword Difficulty
  • Volume and

So, if you are wondering, how to calculate keyword difficulty-

  • Check the authority of the pages currently ranking
  • Know the quality of backlinks (follow/ no follow ratio)
  • Analyse the keywords and play with synonyms too

Make sure, you do not do keyword stuffing while writing any sort of content for your search engine optimisation strategies.

When any prospect will use certain phrases or keywords to search for any product or service, if your content contains those words, it will increase your visibility. Secondly, if your content is providing relevant answers to their questions and fulfilling their requirements, your conversion ratio is bound to increase.

For the best results, you can always hire SEO specialists to get your work done.

2. Backlink Building

Backlinks are links created when one website links back to the other. These are also called ‘inbound links’ or ‘incoming links’. It represents a ‘vote of confidence’ from one site to another.

Backlinks are elements on your website that link back to other credible, high-quality websites. It improves your credibility because you are adding sources and giving credits that are the proof of relevance for expertise. For instance, citing sources with stats for trending events or current affairs.

However, take plagiarism seriously. You cannot copy content and mention the sources. This is legit only with facts and findings. Enhance your SEO Service now!

3. Content Creation

Content Creation is the magical element when it comes to brand building and business development. It improves the value of SEO and builds authority, trust and engagement with the audience. Therefore, Info Stans highly focuses on delivering the benefits of search engine optimization for business and surging their growth.

Types of content you can work on to improve your visibility:-

  • Blogs
  • Website content
  • Video marketing
  • Infographics
  • Social media management
  • Podcasts & Newsletters

How Organic Searches Lead to Click Share

Why your business needs SEO?

Do you know the Importance of SEO?

Organic searches are one of the most imperative parts of SEO. It not only gives your organic traffic but contributes crucially in improving your long term business position on online platform. But, do you know how do businesses use search engine optimization? Or like importance of seo in modern world.

Firstly, let’s understand click share. Click share is the estimation of all the clicks that your business or your online content receives. For instance, it includes –

  • Estimating the no. of clicks
  • Analysing the performance of shopping campaigns
  • Evaluating the dwell time per user
  • Keyword search campaigns
  • Ad groups and product groups

So, it’s like every piece of content needs some impression for a click share.

Hire Info Stans now and find the best SEO Package for your business. Make your content clickable with us. Don’t compromise here. The better your SEO, the larger the amount of you share and the wider will be your visibility.

What is eCommerce SEO?

eCommerce SEO is the process of boosting the visibility of your online store through paid traffic and increase your sales figures. So basically, every page your design for your online store must be attractive and keyword-ly rich enough to conduct healthy SEO.

Make sure, you do not follow some of the non product oriented but must have a page for eCommmerce SEO

  • Homepage
  • About page
  • F.A.Q. page
  • Blog articles
  • Contact Page
  • Help Centre Page / Support

Besides eCommerce SEO, Info Stans works with a team of professionals who can also help you with Local SEO.

Should I Be Using SEO?

Search engines serve millions of users everyday by answering their questions and suggesting solutions to their problems. So, today, if you own a business and want to explore its edges to an international frontier, you can miss SEO strategies, right?

Search Engine Optimisation is a result driven, data oriented and intentional approach to increasing the visibility of your business activity. It contributes crucially in strengthening your customer base that boost your online store to the next best level.

However, SEO is an ever changing practice and as per the latest revolution, you should update your strategy to drive traffic, promote brand and network with your customers as desired.

Having a strong SEO team in your corner is essential for the ultimate success of your digital marketing. Contact today to conduct an audit of your website!

The Final Words:

Today, SEO is an essential part of any marketing strategy and you can’t miss it, right? The importance of SEO is relevant as long as the technologies keep revolving and revolutionizing. SEO with a blend of content creation and PPC offers enormous wealth benefits that no other digital marketing tactic can offer.

Boost your online visibility and improve your conversion ratio now! Don’t miss this chance. This is the best opportunity to grow your business and streamline success with the implementation of the right strategy.

So, if you are looking for a company to help you get to the top of the search engine rankings, why not give Info Stans a call! We are a trusted SEO Agency in India that helps your websites rank and convert better by applying all the latest SEO principles.

Call us now to take this offer further!

Popular FAQ

  • Drives Traffic to Your Website
  • Helps Build Up Engagement and Conversion Rate
  • Increase Led Generation
  • Produces Long-lasting Results
  • Find new customers and assist growth
  • Gives you opportunities to explore newer markets
  • Encourages you to focus on user experience
  • Stay in-synch with latest developments
  • Keeps your business open for 24*7
SEO is important for every business, no matter the industry or competition.

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